Why Musicians Need More Than Viral Videos to Succeed
As guitarist and co-founder of the Smashing Pumpkins, Billy Corgan was at the forefront of one of the most important music movements in recent history. And he’s not finished. The Pumpkins have a new album coming out in June, and Corgan is splitting time between music and helping artists take back control from labels. He wants talented musicians to have more lucrative careers and engage their fans. At the same time, he’s calling on fans — who play a more critical role in artist success than ever before — to invest in the artists they love.
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